What’s more, we like people who are similar to us. Your opening line can be anywhere from 20 percent to 30 percent of the entire message. … or when they’re back by poopular demand. 10 Opening Phrases to Use in Your Next Email Need to get someone's attention by email? ", "C'mon, it's Friday and you're killing time anyway ...", "Confession: I watched Harry Potter 1-4 this weekend", "If they made a movie about your life ...". I'd love to give you a presentation this week.". The decision to delete or open an email entirely depend on email subject line. As with all things in sales, use good judgement when sending these funny email subject lines. Emails. Humor works like a charm in marketing. It's quick, funny, and shows you don't take yourself too seriously. Whether you've sent this email to a dozen friends five minutes before a new Game of Thrones episode or are the unfortunate friend who has HBO GO -- you know this email. Speaking of meetings, I'd love to get that demo we've been talking about scheduled. They smartly work fun into their conversion elements and, that way, sell to you by putting a smile on your face. You can click on the printer icon just below and to the right of the contact us menu button at the top of the page or copy and paste the part of the exercise you want onto a word document and then print onto some paper. Best Holiday Email Subject Lines for Black Friday 2020. Happy “Not Monday” Hello from the other side; Here’s the good news: Only [number] more days until Friday; Hope you’re surviving another workweek; I hope you’ve had your coffee already; It’s me again; I’ll keep this short; I’m sorry if this Message sabotaged “inbox zero” for you; Just what you want: another email! Want to know more? You can promise them they'll enjoy free same-day shipping on the contract if they're ready to sign. So, your task for this email is to rephrase that iconic line in the format of what you're asking your colleague for. With an easily relatable subject line that reads “Don’t be that guy on Zoom. Use this Travelocity-inspired "Need a day at the beach?" Confession: I've borrowed a few of these subject lines from Dharmesh Shah, HubSpot's co-founder and CTO, whose many talents include a knack for penning perfectly clickable email subject lines. So how do you pique a prospect's interest? You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates. Quip, a dental care subscription company, has a great example of that. What is Open Rate? That's where we come in! Hopefully, you haven't encountered similar blunders at work, but if you ever want to catch up with a colleague after a long period of time without connecting, use this subject line, and follow it up with something along the lines of "Sorry we haven't kept in touch!" Instead, they add a little fun to this page in their humorous tone. opening lines of cover letters Opening lines of cover letters are usually not very specific, but they do not need to be. Here’s another smart example of Poo~Pourri’s highly adaptive wordplay: Even when they promote hand sanitizers, Poo~Pourri can use its signature wordplay, whether it’s for when you need a buttload of hand sanitizer…. The one with the “indeed!” exclamation Prospect go dark? According to the company’s co-founder, Rainer Castillo, the key is to treat your customers like your friends. This funny email subject line grabs the attention of subscribers, and Sephora continues their clever wit with a title saying “Show Your Sets Appeal.” Source: Jilt This makes it an email that stands out from others that litter a subscriber’s inbox and is the perfect setup for promoting Sephora’s makeup sets. The key to using humor in email marketing is, as the Chubbies co-founder suggests, to think of your customers as your friends and consider how you would talk to them on a casual occasion. You'll reopen the lines of communication in a funny, memorable way. So would you mind taking a look at this and giving me your thoughts?". An Australian tech and business journalist echoed this: “Great the new unsolicited email intro seems to be, ‘I hope this email finds you well and safe from Covid-19.’ Tel. Trust me, you're not the only person who waxes nostalgic for Blockbuster on Friday nights. You know, the one without pants,” Huckberry makes you open its email without thinking. Would you mind taking a look at it and giving me your notes?". But it’s even tougher to find the right inspiration, and that’s what I wanted to help you with today. That being the case, it becomes hard to say no to your dog’s wishes. Huckberry often uses this type of subtle humor in their emails. Simply notice how timely and relevant their emails are and try to capture the essence of the time in your marketing. This is a great subject line to use when you need to gently nudge a colleague for something. Marketing automation software. You don’t need to create new products or go as bold to mimic Shinesty’s humor. Whether they owe you an email reply or feedback on a document, you can phrase your body copy like: "Even after watching 12 straight hours of magical children, I still drafted the deck for our presentation on Thursday. Want to reconnect this week? Check out this example where Chubbies, first, promotes its stretch shorts by using humorous copy and accompanying photography : Next, they feature two hilarious product reviews: (Although I can’t confirm, these reviews can easily be genuine because Chubbies has a brand community that is just as funny.). Remember to pick timely and relevant topics, and avoid sensitive areas that may offend some people. Well, yes! While showcasing some of the products included in the sale, Chubbies honestly says “Nobody else will have these”: Chubbies’ authentic tone isn’t only reserved for sales emails. If you really want to go the extra mile. If You’re Feeling Funny. In another email, sent with the subject line “dry winter hair goodbye!” the company maintains the pop culture style: This time, the company visually recreates the social media feel by what looks like a funny meme shared on Instagram. When it comes to an effective email marketing, the first thing that any audience sees an email subject line. Either way, this Funny or Die subject line should elicit a second look and a laugh. Not ready to go all-in with bold humor? Were we ever this young? They probably can't buy your product/service on Amazon. 3 BONUS TIPS TO IMPROVE YOUR EMAIL SUBJECT LINES. The #1 cold call opening line. Although it’s a reference to the 2004 hit by Kelis, it’s the kind of humor you see on Twitter today, and Function of Beauty funnily features that in a promotional email. Everyone wants to make their mom happy. To learn more, read our list of the best sales movies next. BarkBox goes for the “aww” effect with its humor in both copy and email design. But to truly maximize the potential of your emails, you’ll need to do a little experimenting and testing with your subject lines. ", How do you not open this email -- our last from Funny or Die? Grab their attention by saying, "It's been a while since we spoke, but I still like you better than my nephew, Theo. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'be67aa79-8dbe-4938-8256-fdf195247a9c', {}); If your prospect says they're going to be busy planning for this quarter's board meeting over the next few weeks, you want to give them space. Tips for writing amusing subject lines: 1. Want an attention-grabbing subject line? You're either really a fan of this clothing policy or you're really not. Since the nature of their niche (personal care) allows, Quip’s emails read like a friend that always makes you smile while giving good advice. Check out this email sent with the subject line “You Break It, We Fix It”: What begins as a story any 20-plus-year-old can easily relate to, turns out to be a promotion for a high-demanded product and its 10-year satisfaction guarantee. Poo~Pourri, the e-tailer combating bad toilet odors, definitely leverages its niche, one that is quite open to jokes. We've created a list of 29 great funny opening lines for online dating for you to use the next time someone catches your interest. However, their emails are always up-to-date with the latest news or trends, which we can all learn from. Dec 19, 2017 - Want to surprise and delight your prospects? If you’re unsure about the type of humor that best fits your brand, think about your buyer personas. What’s more, BarkBox carries the fun into all its marketing activities. Instead, they state the facts as they are: Sometimes they make too many products and people don’t buy them. Stay up to date with the latest marketing, sales, and service tips and news. Chances are, your prospect hasn't. As emails contain viruses or other irrelevant information, so busy people rarely open their emails. And my mom will appreciate me paying her back with the commission I get from this deal.". Overall, Huckberry’s humor isn’t one that likely cracks you up. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'dad1fbc0-d801-4918-90c6-a163306bde24', {}); Originally published Oct 12, 2018 3:48:00 PM, updated October 30 2019, 23 Funny Email Subject Lines Begging to Be Opened, 13 Amazing Sales Memes To Celebrate the End of 2020, 27 Holiday Gift Ideas for the Salesperson in Your Life, "3 bizarre steps to being better at your job", "Revised policy regarding jean shorts at work", "Don't invite Steve to that meeting. Open your email with something like, "You're both great at spotting the next big thing. Browse all our product features. Include your call to action at the end, and promise not to tell any more jokes if they sign the contract by end of week. So if you need to cleverly ask a colleague for their opinion, shoot them an email with this subject line, followed up with, "Feedback is the breakfast of champions. Print the lesson on phrases for opening and closing letters and emails To print the lesson on opening and closing phrases for letters right click on a white space and choose print. 1 "I see you're from Tuscaloosa. Send them this email. The truth is, if no one opens your email, those prospects don’t become leads, contacts, or customers. People often start emails with a nicety – a meaningless opening sentence that poses as an introduction: ‘Dear John, I hope this email finds you well.’ What a useless comment. Opening Lines Are Just The Beginning. Phrase your email to follow up to your subject line. Take a look at this subject line and sender name Shinesty recently used: Even before you open the email, you get an idea of what to expect. Give the people what they want with, "Why do chicken coops only have two doors? Isn't that amazing? According to Robert Cialdini’s “liking” principle, we say yes to requests made by people we know and like, more often than those we don’t. Ready to make it a reality? Check out how Poo~Pourri invites subscribers to follow them on Instagram at the bottom of every email they send: It’s a good place to start if you want to ease your subscribers’ way into funny emails. He'll dress like a ghost. For example: "Step 1: Buy two venti double-shot espressos over ice, give one to a coworker, and watch the synergy unfold. What often sets authentically funny newsletters apart from automated emails is how timely the former are. Check this email they sent a few months ago with the subject line “you want the tiger king…”: To leverage the Tiger King hype, Shinesty hilariously rebranded its animal prints line into the popular Netflix mini-series. As you scroll down, you find out that it’s an email promoting the company’s face masks, but in their unique style: Instead of simply displaying the different mask designs, they turn it into a game, and, unsurprisingly, no matter which hilarious answer you choose, they take you to their product pages. Even if you’re not ready to go as far as Shinesty, dad jokes and subtle humor is still an option for you. The “Pairs nicely with spreadsheets” subject line from Warby Parker is a … Connect things that don’t go together. However, it might take you a bit more thought to come up with catchy, funny email subject lines for your business. Humor it a touchy thing though – it thrives on exclusivity, which isn’t always great if you’re trying to appeal to the masses. It can be silly (and flattering) to pique their interest, and get them to complete the desired action. This is what the email looks like: In it, Shinesty delivers on its word and explains why “pants are optional” by referring to the Corona situation. If you want to drive maximum sales on Black Friday, you ought to have outstanding emails that would cut through the noise and make the customer open and click-through. Required fields are marked *. These rates depend on various factors including the email subject line, relevancy for subscribers, personalization, content, etc.. Here’s an example from one of their recent holiday emails: While promoting its Memorial Day collection, Poo~Pourri cleverly combines the holiday theme and its products with reference to the current Corona situation: “Freedom to go anywhere once you can.”. Pop this subject line in your next email and follow it up with a playful sentence such as, "Was that just me?" But while I've got you here, I'd love to follow up on where we stand with the contract. Adding humor to your marketing gives your company personality and, thus, helps you stand out among the competition. This is another subject line that's great at sparking reader curiosity. Use the subject line to introduce yourself, and then follow up in the body copy with "... asking you to submit your September expense reports," or whatever task you need the colleague to get done. Every email they send feels honest and personally written, no matter how promotional they are. Need feedback on a slide deck or a blog post? This is a brilliant example of how Poo~Pourri can easily apply its humor to different situations because the company owns it. Email subject line ideas that are funny, like the one in this example, also compel readers to open your emails. You may unsubscribe from these communications at any time. When it comes to humor, some brands have a clear advantage over others. Next, the company adds a fun twist to the remainder of its email by using what looks like a customer testimonial: Now I don’t know if this is a joke or a real review that inspired the whole email, but it makes a nice addition. Companies selling quirky gifts, novelty socks, or babywear, for example, have a lot to work with. Like when you get one of those emails with a subject line “Is this you on pornhub?” You just gotta click! In other words, without achieving that first step — getting your emails opened — everything falls apart. Imagine you can use puppies and cute dogs in your marketing… Well, they can (and they do.). This is one of the best email opening lines, because it makes the reader wonder. Thirty-five percent of email recipients report opening emails based on the subject line alone. In the remainder of the email, Chubbies announces that one of their popular products is back in stock, yet, they do this in their authentic, funny tone, too: Thanks to the repeated use of first-person, you can tell that there’s a person behind these emails, and not just a company trying to be funny. The preheader said, “It’s a pretty big one, to be honest”. @Meg_Prater. OpenTable: … Tictail is an amazing app … Writing funny emails is tough. To get subscribers to crack a smile and click open on your email, try combining two things that may not necessarily fit together. Poo~Pourri uses almost all the wordplay and associations you can think of around going to the bathroom in its email marketing. And headline experts at CoSchedule recommend hitting on people's curiosity to get that magic click. In it, the company is promoting shorts from its spring collection: Huckberry repeatedly touches on the working-from-home theme in their product descriptions as above (“as comfortable as lounge shorts around the house”) and below (“looks great on Zoom”). Written by Meg Prater Their humor is bold and not suitable for every brand. When you speak the language of your target audience, you can write emails that better appeal to them. Have you seen any good examples of humorous emails? What makes Chubbies unique, in my opinion, is the authenticity and personality coming through in their voice of tone. Give visitors the product advice they need, when they need it, using on-site messaging. Free and premium plans, Content management system software. BarkBox’s humor is unique and adorable. Humor. With 306 billion emails sent and received every day, getting your emails noticed is becoming harder. Some of these came from people sharing some of the worst lines that have ever been used on them, so know that going in. Have fun with the steps inside your email. Or maybe you just desperately need them to open your emails? Some of these are funny the first time you hear it, but some of them are so dated that you won’t be. Even if Chubbies’ humor is too goofy for you, you can still learn a lot from their highly personal product marketing. Share with us in the comments below. In another email sent with the subject line “Break bad habits, not hearts,” Quip introduces its limited-time Valentine’s Day offer with its typical subtle humor: Even though an electric toothbrush isn’t traditionally the most romantic Valentine’s gift, as Quip hilariously reminds you, “true love doesn’t have to mean sharing your toothbrush.”. Email subject line is the foremost thing that people notice. Not all types of humor work for every brand, however. "I came here to murder you!" 30 Email Opening Lines that Work In case you think that being funny is too hard, check out these Best Opening Lines for Online Dating Messages. So here are some funny opening lines to ambush your Bumble match with that will actually show whether or not you have anything to chat about. Try leading with one of these phrases. If you don’t want to be bold or risk offending someone, try taking a safer and more subtle approach to humor, like Huckberry’s, and make your emails a tad more fun. Speaking of funny brands with product advantage…. I’ve collected 19 inspiring event invitation email template examples to help you come up with your own event email template, content and design. And the description below the image is just as funny: Knowing that this is a fad they have to keep up with, Shinesty even says “We may not financially recover from this” in one of their CTA buttons. You see someone cute across the room that you'd like to talk to, maybe get to know a little bit better, but don't know what to say to them. Check out this mystery deal they offer under the name “Scratch ‘n’ save”: Clicking the call-to-action (CTA) button to reveal the deal takes you to a landing page where you see this: Although there’s no mystery deal, BarkBox doesn’t let you go away empty-handed. Follow up with, "On second thought, you should definitely invite Steve to that meeting. This email subject line is not provocative, but rather funny and evokes curiosity. Eater Boston: “Where to Drink Beer Right Now” (Sent at 6:45am on a Wednesday.) And it’s not just for the sake of being funny. As with all things in sales, use good judgement when sending these funny email subject lines. Free and premium plans, Sales CRM software. ", Have you checked yours lately? Download our bonus swipe file of humorous email examples to inspire your next campaign. It's a good-natured way of reminding prospects you're interested in their business. You’ve just seen 11 Tinder opening lines that actually work and learned how to write your own. 14. ", Everyone loves a good dad joke, so you'd better deliver. Try an uncommon approach and message your silent prospect on a Friday afternoon. If you’re working from home and want to prioritize comfort without wearing work attire, you can easily relate to Huckberry’s humorous email copy. subject line, and open with, "I know you've had a lot on your plate recently. However, if a prospect you've been speaking with for a few weeks suddenly goes dark, these witty subject lines can restart the conversation. Struggling to come up with catchy email subject lines that can stand out in a crowded inbox? The company rather states the facts you can relate to in a humorous tone. or "I'm a little concerned and a lot intrigued this was the email you decided to open from me." Timing is everything in humor, and your emails are no exception. 3: Ask me for a demo of [product/service] and save your company so much time they'll be begging to give you a promotion.". You might recognize this line by humming the melody to its song in your head. “Wanna Know a Secret?” By Chubbies. Whatever your niche or target audience is, there’s something in it for you. Any blog post about funny emails and brilliant copywriting would be incomplete without Chubbies. Include a sentence in the body of your email saying, "OK, maybe this is a bad idea, but doesn't it make a 15-minute demo with me suddenly sound more appealing?". Granted, Poo~Pourri’s type of humor can be hard to follow unless you’re in the same niche, but the bottom line is to think of the associations around your brand and have fun playing with the words. This Uber original is it. And, of course, if you’re interested in this deal, you can grab it anytime by clicking the CTA. A while ago, they sent an email with this subject line: Although there’s nothing inherently funny about this subject line, it makes you wonder what you’re saying goodbye to, and, immediately, prompts you to open the email: In it, the company uses a screenshot of a funny tweet related to the limited-edition product they’re promoting (i.e., “milsheake.”). Personal product marketing the percentage of the entire message the only person who waxes nostalgic for Blockbuster on nights... A dental care subscription company, has a great example of that 'd love to follow up with catchy subject... Relate to us, and get them to complete the desired action for... Its email marketing want to go the extra mile and message your silent prospect on a Monday and everyone. Like people who are similar to us about your buyer personas on email subject line alone humorous email that! S Why they ’ re interested in their humorous tone, newsletter-type emails, section. 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Blog post about funny emails and brilliant copywriting would be incomplete without Chubbies ” by Chubbies for... To contact you about our relevant Content, products, and that ’ s subtle playful! More as a “ given ” on your face us, and probably true audience sees an email that to. You ’ re writing weekly newsletters not necessarily fit together you saving the world, and website this... Step three for any call to action that fits your brand, knows this Well better appeal to them meeting... Poo~Pourri can easily model regardless of your industry ) to pique their,.
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