You also post to your timeline so people can get a feel for your staff, work, and the daily ins and outs of your business. This throws up a complicated conundrum when it comes to solar marketing ideas. Skip to main content. Here’s an interesting fact from the Solar Energy Industries Association—in Q1 of 2018, the U.S. installed enough solar power capacity to power 10.7 million homes, an increase of 13% from the previous year. Why Solar Content Writing is Important Added to this, 80% of marketers stated that their lead generation efforts were only slightly or somewhat effective. This will only serve to increase your leads and generate more traffic. Look, we’re no Scientists, but in the words of a band that may need some sun themselves, “Nobody said it was easy. These cookies will be stored in your browser only with your consent. Being seen as an authoritative source, particularly in a scientific field, will keep people linking to you in various ways. Homeowners want to know that solar power is working out well for people just like them. This means people will take their time educating themselves on solar technology, seeking out the opinions of actual customers, and determining what type of system will work for them. Testimonials are most effective when customers relate how much they saved by going solar and how easy the installation was. Competition is fierce in the solar industry; in some areas, it seems like a new solar installer enters the market every other week. White Hat SEO is still the most effective way to drive organic traffic and generate leads that matter—and it can be effectively employed in any sector. This category only includes cookies that ensures basic functionalities and security features of the website. in the words of a band that may need some sun themselves, get your company to the top of a Search Engine Results Page, Between 70 and 80% of people simply skip past paid ads, long-term ROI you will receive for focusing on SEO, Why Sure Oak’s Link Building Strategy is So Effective, 8 Questions to Ask Before Hiring an SEO Company, SEO ROI: How to Invest in SEO for Unlimited ROI, Those who were referred by those who adopted decades ago, The effort it takes to get there means that it will be incredibly difficult to be usurped by your competitors. Communicates something specific of value. Also, include testimonial content on your website. The U.S. Department of Energy has set up Solar Powering America, which provides incentives to both individuals and businesses. On the surface, the best strategic partners you may be able to find are other companies in the “green” field that are already saving people money while saving the planet. Ask happy clients to write reviews with phone call and email follow-ups (don’t do this with Yelp; it’s against their policy). We won’t dwell on this one. It may come as no surprise to you that according to Hubspot’s report on the state of inbound marketing, 68% of respondents agreed that generating traffic and leads was their company’s greatest marketing challenge. Create that presence with your Facebook business page. Marketing strategy #1: Improving the value equation of solar. Solar roller . Facebook is an online platform that your leads will be on, so it’s worth it to have a marketing presence there. Captains » Thoughts » Energy » 5 ways solar energy companies can crush it with their marketing. As you offer value with quality content, you’ll earn their trust. Yes, keyword research is necessary for all sectors who would like to launch or maintain a successful digital marketing campaign. A primary marketing challenge is to ensure that the public hears the positive message about solar’s value equation. Here are 10 marketing ideas that will help you do just that. There has been an explosion of renewable energy in the commercial, consumer and industrial sectors. Solar Energy Auditing. Here’s some tips for the local aspect of solar marketing. Content Marketing As we mentioned at the start, people looking into solar energy go through a long sales cycle. These are also free clicks, with ranking gained by optimizing your website for keywords, gaining links, getting social media traffic, and adding content to your blog. These are the ads that stay with people as they surf the internet. Solar Sales & Marketing 1. A report by EnergySage has identified the current moment by referencing author Geoffrey Moore’s notion of “crossing the chasm”, an effective means of describing the tightrope between a climate of only early adopters and one of accepted standard practice. If a client refers a neighbor and you get another contract, pay them for it. But we also know that sometimes you want to try content yourself. This is the maps listing and review platform Google uses for geo-targeted searches. Check out these awesome solar powered DIY projects for some of the most awesome ideas around. Solar power, Light And Bright . Luckily for you, you don’t have to look too far. With online marketing for solar companies, your business can use paid and unpaid channels, like search and social, to build a competitive solar marketing strategy that drives sales. Make it simple. Make it concise and informative. First, it needs to detail the basics of who you are, what you offer, and where you work. What’s more, videos can serve as a moving brochure for your work. One of the main reasons a strategic online presence is essential to solar marketing is that it allows solar companies to connect with customers right when they are seeking answers about going solar. Necessary cookies are absolutely essential for the website to function properly. But, like most things, the devil lies in the details. It’s a free listing you can optimize with your descriptions and by getting customer reviews. Nevertheless, I hope they inspire you to be thinking about what you did in 2017 and give you some ideas to include in your 2018 plans. Between big corporations and small startups, a lot of companies are looking to get in on the solar sector. Here’s an example infographic: Create a detail report on what types of energy bill savings to expect and use it as gated content to gain an email address. Blogs can address news, technology updates, and tends. Sell Solar Panels and Power on Value, Not on Price. These cookies do not store any personal information. Once you get a customer in a neighborhood, everyone they know becomes a potential customer. How should you invest in SEO for the highest ROI? There is good news though—through hard, intelligent work and a focus on long-term solar marketing strategies, effective lead generation is possible. Solar Marketing Strategies & Tips To Grow Your Sales. List of 10 Most Profitable Solar Business Ideas & Opportunities #1. We have a client that uses social media posts to encourage referrals: Of course, customers refer you because solar is saving them money and they enjoyed working with you. Your marketing needs to generate initial leads, then nurture them through this process to the moment of buying decision. Check Marketing Ideas for a Solar Business. Why not get in contact with us? A professional video production is a bit of an investment, but it can pay off for years. With growth in the residential solar energy, solar energy marketing is increasingly important. Read our eBook to find out now. Let the sunshine in! There’s almost always a sweepstake/contest forum section where you can add your contest into the mix. For you to do that, you need ideas. Having a look at the statistics of energy alternatives, it’s not hard to see that solar is on the rise in comparison to other players. It’s important to give your sales team the knowledge and tools they need to balance these elements and be successful. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. This trend has been fueled by the high cost for electricity, stemming from the high cost for imported fuel. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. The big challenge with marketing solar panel systems is the long-term sales cycle. These include phone numbers, forms to request info/estimates, and a way to capture email (newsletter or gated content). The name of the explosion is solar energy. Think of us as an extension of your internal marketing team, focused on customer acquisition. We need to make sure that small solar companies can compete, be profitable, and grow in the solar industry. What’s a marketer to do when their link building efforts aren’t seeing the results they’re looking for? Sure, these businesses will have access to a great, fairly well off demographic that is sustainability minded, and they will have built up a layer of trust that is critical to closing a sale. New marketing tip videos on our YouTube channel every week! Our Sun, the bright alternative . A unique value proposition (UVP) is a statement that does three things: For example, this solar panel company specializes in powering agricultural water pumps: Other ways you might develop a UVP include: Consider that leads will certainly research your competitors. Some of the most trending segments are solar lights, solar gadgets, solar rechargers. This can operate in various ways. 100% free. For example, you might want to run an advertisement for solar panels to power pools. It is mandatory to procure user consent prior to running these cookies on your website. It’s the digital equivalent of word of mouth, and it works like a dream in solar marketing. If you do this right, you’ll show up in three places on page one: Search is a major source of traffic for solar marketing campaigns. People are still learning about how this all works, and the idea of “going solar” has not yet crossed over to majority adoption. One of the big keys to marketing solar is finding great strategic partners. Solar Fred’s Guide to Solar Guerrilla Marketing includes 10 solar guerrilla marketing ideas to help your solar company to stand out from large competitors, get local brand recognition, generate more leads, and activate your referral base after the sale. Solar is a Secure Investment The utility companies are notorious for their fluctuating and unreliable electricity prices. While the industry is undoubtedly on the rise, it is currently navigating some very real growing pains. Your neighbor installs solar, you chat, then so do you. Our bright ideas come from the Sun . 1. But, marketing can be confusing as there are often many methods to choose from. Everyone loves to save money, so devising a compelling way to clearly illustrate the overall savings offered by going solar can really improve a solar installer’s conversion rates, as can scheduling online, print, radio, and television marketing efforts to coincide with local utility due dates. Here is a good video example: Testimonials are so effective for solar companies that they’re all but a requirement for your website content. To compete, you need to stand out. Use content to inform people of the benefits you offer and as touch points during the long sales cycle. Your solar energy company website design needs to accomplish a number of things. How can you be part of the movement to ensure that more consumers are hit by the rays of solar growth? Next, it needs to convert the visitor. Make sure happy customers are talking about you. Marketing strategy tips and advice for small sized solar firms on how to develop a successful forward-looking marketing strategy and move beyond the trap of reactive marketing that drowns so many small businesses in a continuous struggle to keep up. As we mentioned at the start, people looking into solar energy go through a long sales cycle. Many potential clients will be unaware of the various solar products and the range of benefits you offer. By clicking “Accept”, you consent to the use of ALL the cookies. Their research is an opportunity for you to keep your brand in front of them, building trust by becoming a useful resource. With all the buzz around solar technology, the best way to amplify your inbound marketing efforts is with creative tactics. This will be your first impression and may be a point of reference for months as leads consider their solar options. Properly executed inbound marketing tactics are 10 times more effective for lead conversion than outbound methods, and cost less than 61 percent on average. Appeal to their sense of environmental stewardship. The future for solar energy businesses is bright. You also have the option to opt-out of these cookies. A solar installation company’s website is the central element of a strong digital solar marketing strategy. This means effectively marketing and selling against large solar installers that have huge budgets. After all, there are enough fly-by-night agencies... To get the highest ROI from your investment into SEO, you want to invest into your SEO by thinking long-term. Sales & MarketingRenewable Energy Education Program SOLAR ENERGY INTERNATIONAL 39845 Mathews Lane - Paonia, CO 81428 POB 715 - Carbondale, CO 81623 970.963.8855 - fax 970.963.8866 sei@solarenergy.org www.solarenergy.org But opting out of some of these cookies may have an effect on your browsing experience. Selling solar to a homeowner is both a high tech and high touch transaction. This website uses cookies to improve your experience while you navigate through the website. Rather, provide them with meaningful content that will serve to educate them about the benefits of solar installation. Tags: solar advertising, solar leads, solar marketing About the Author Sponsored Content CleanTechnica and our parent company, Important Media, occasionally choose to … Here they are—9 ways to capture your piece of the sun through digital lead generation and solar advertising. Add to this keeping track of client information and leads through the long sales cycle, and it becomes apparent you need the right tools to manage it all. Solar is appealing because it’s environmentally friendly, but that isn’t likely to be your most effective topic for marketing. Formulate industry-specific Solar Marketing Ideas Having a look at the statistics of energy alternatives, it’s not hard to see that solar is on the rise in comparison to other players. Just executing all the tactics consistently is a challenge. Looking at the current boom in the solar industry, you’d be accurate in thinking Here Comes the Sun is more than just a Beatles’ track. Your goal should be to see large suburban neighborhoods in your area with every rooftop covered with your solar panels. What makes solar marketing different is that it is important to make provisions for people who don’t necessarily know they are looking for solar until they find it. Maintain a referral system Unfortunately, as we will see in our next point, generating leads is sometimes easier said than done. It’s also necessary to track data on your campaigns so you can analyze their effectiveness. Email marketing can help solar companies attract new clients and increase their sales. It’s clear that more and more people are spending money on solar. Think outside the Barrel . Here are some of the benefits email marketing can offer your solar … The people who really love a good deal tend to frequent deal sites and forums. Your ad and the page it goes to on your website can match that offer. You can have a specified page for testimonials, but it’s more effective to have them spread across your site. For this reason, chances are, you’re noticing you have a lot of competition in your niche. Then, when it comes time to hire a solar installation, you’ll be top of mind. Apart from the traditional items, you can develop different types of new solar products. This page is half website, half social media updates. The main advantage here is that you show in the top positions (reserved for paid ads) and that you can control the ad copy and landing page. This means that you cannot simply adopt a blanket marketing strategy that is copy-pasted from other industries. By displaying some of your previous projects, you will be able to illustrate that you are a trustworthy supplier that has completed jobs successfully. Although, the solar industry is still relatively new but the competition is immense starting from large firms to small start-ups. In this case, the details are how to employ solar marketing ideas that take into account the nuances of the industry. The way to make that happen is referrals. This means that if environmental concerns are not a major factor in consumer decision-making, financial implications will be. Nothing to lose and everything to gain. As we have mentioned, the solar industry has typically survived off a referral system. It’s often as close as you can get to meet a contractor before they begin work on your property. Whether you’ve just got on board the solar train, or are a seasoned sun-worshipper, you are part of an industry that is only set to burn brighter and brighter. Marketers have to work that much harder to generate as many leads as possible and make sure that they are reaching the right people for long-term growth. Share all this content on social media to gain and engage followers. Clarifies the benefit(s) customers derive from your offer. But the referral program works as a reminder to do the right thing and encourage their neighbors. Content can be used to help educate prospects and clients on the benefits of solar and the different types of panels on the market. There are three ways to dominate the search results. As they research your company, they’ll check online reviews. No one ever said it would be this hard.”. If you're currently creating a solar sales strategy and business plan, I'd suggest reading K Just don’t do it. With solar marketing. As a company filled with big dreamers looking to change the world, an industry based on renewable energy is the kind we would like to engage with. Help solar companies to get your ads in front of them, building by. Contractor before they begin work on your website for solar marketing strategies & tips to Grow sales!, it is mandatory to procure user consent prior to running these cookies on our YouTube channel every!! 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